The Massachusetts Office of Travel and Tourism (MOTT) MA250 campaign commemorates the 250th Anniversary of the state’s independence. This Field Guide was designed to provide structure, guidelines, and inspiration to help local organizers develop meaningful and impactful celebrations centered on innovation, diversity, community engagement, and educational opportunities.

Using existing campaign assets, I designed the guidebook to be both digestible and accessible, translating the initiative’s goals into a clear visual and informational experience. My work focused on layout, typography, and visual organization, ensuring the content feels informative yet inviting, while supporting the campaign’s mission to build a lasting, future-focused legacy.

Please note: The pages shown are a selection from the full project, chosen to demonstrate a range of layouts and design elements.