Mindfull; Psychedelics for Therapy
For my Graphic Design 2 semester-long project, I was prompted to design a brand and campaign for a controversial social cause. I chose psychedelic therapy.
As research on psychedelics has grown in recent years, its use as a possible therapeutic has made headlines in mainstream media. I created a campaign to inform the public about psychedelics, reduce its stigma and, eventually, contribute to its legalization for therapeutic use.
Here is the brand identity followed by the entire campaign book.