New London Landing is a concept for a new waterfront neighborhood in New London, Connecticut. It lives next to Fort Trumbull, a former fort now a museum. The client envisioned a brand identity that would capture both the area's rich historically prominent roots and its evolving, vibrant future.

The visual identity draws from the geometric architecture of Fort Trumbull while its color palette is inspired by its coastal location.

The identity supports positioning New London Landing as more than a place to live. It’s a community shaped by heritage and anchored in a sense of place.