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Gracie's; Earthy Eats

Logo and Brand Identity

The founder of Gracie's contracted me to design a logo for her newfound company that specializes in handmade superfood snacks with simple, wholesome ingredients. She wanted something simple and minimal that incorporated natural and playful elements to feel grounded and approachable, like her company.

After some market research, pulling ideas from the client's mood-board, and a few iterations, we landed on this logo and brand identity.

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